Welcome To Hope & Jade

Hello lovely and welcome to the official Hope & Jade Blog. After two years in business I am finally taking the plunge and doing the whole blog thing, eeep! It’s been something I’ve wanted to do for so so long and I’m thrilled to finally press publish on my first piece.

To get off on the right foot, I’d like to formally introduce myself. I’m Alyce and I’m the designer, creator and co-founder of this little business. My husband Hieu is the co-founder and chief carpenter/logistics manager. We’re a small family run business based in Sydney, Australia.

Something we’re really passionate about is designing and creating standout pieces, with most of our range made right here in our Sydney workshop. Along with our own label, we source high quality ethically made items to compliment any modern nursery or kids room. We’ve recently expanded our range to include gifts and home accessories too.

Right, now that you know who we are and what we do, it’s time to get down to business. All about my WHY and how Hope & Jade came to be. I’ve always had a keen eye for style and when I had my first bub, Savannah, I naturally got really into nursery design [HELLO Pinterest!] and decor. I had all of these ideas and after searching high and low I couldn’t quite find what I was looking for. So, I decided to start creating my own original designs to add to her room.

I realised how much I loved designing items that really captured the imagination and whimsical nature of childhood. When I had my second daughter, Siennah, I knew I wanted to turn this little hobby of mine into a business. So, Hope & Jade was born. Named after Savannah Hope & Siennah Jade...it just felt oh so right. My son, Kaiden Zander, followed not long after and while he didn’t get business naming props [he arrived post Hope & Jade] he certainly plays a big part in the biz. I may or may not have used his gorgeous face to compliment our product photography more than once! #MumPerks

Fast forward a couple of years and oh my, what a journey it’s been! From crafting a small collection as a side hobby to making the leap to full fledged business owner, I’m truly humbled by the growth this little family business has seen.

Recently, we expanded the Hope & Jade collection to include Canopies, Crochet Rugs & Throws, Organic Baby Wraps & Sets and more. We are also very proud authorised stock lists for some of our favorite Australian brands. We have carefully selected a variety of other amazing handmade items to fill our virtual shelves to offer our gorgeous customers the ultimate one stop shopping experience.


In addition to the wide array of scandi-inspired decor, I’ve jumped head first into offering product styling photography as a bespoke service. I’m so inspired by gorgeous pieces and being able to couple that love with my other passion, photography, is a dream come true!

So there you have it, my very first b-l-o-g. In the coming months, I’ll be blogging all about my favourite brands, designers and stylists. I’m also biting off a massive project in November, a gift guide featuring ethical Australian brands. I’m so excited about this one!

Before I go, I want to sincerely thank each and every person who have been part of my biz journey. From all the lovely humans who interact with me on social media, to my loyal purchasers and brand reps. It’s true that when you support a small business, an actual person does a little happy dance. I’m that person and it’s all possible due to your unwavering support.

Love Alyce x

Creative Founder, Hope & Jade

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